Cookie Policy

Table of Contents

Cookie Policy for FBA Charlotte

This policy explains how FBA Charlotte uses cookies and similar technologies to enhance your educational experience and understand how you interact with our Amazon FBA training platform.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website at https://www.fbacharlotte.com. They help our website recognize your device and remember information about your visit, such as your preferences and browsing behavior.

Educational Purpose: We use cookies to understand how potential students interact with our Amazon FBA educational content, helping us improve our training materials and user experience for aspiring entrepreneurs.

How We Use Cookies

At FBA Charlotte, we use cookies for these essential purposes:

  • Essential Site Functions: Enable secure contact form submissions and payment processing for our WoMo Program and WoMo Program Plus+
  • Educational Analytics: Understand which Amazon FBA topics and sections generate the most interest and engagement
  • User Experience: Remember your cookie preferences and optimize the learning journey
  • Conversion Optimization: Analyze the path from visitor to enrolled student to improve our educational offerings

Types of Cookies We Use

Strictly Necessary Cookies

Required: These cookies are essential for our educational platform to function properly and cannot be disabled.

Specific Functions:

  • Contact form submissions for FBA coaching inquiries
  • Secure payment processing for course enrollments (Stripe and PayItMonthly)
  • Session management for authenticated areas
  • Security and fraud prevention
  • Cookie consent preference storage

Performance/Analytics Cookies

Optional: These cookies help us understand how visitors engage with our Amazon FBA educational content.

Educational Insights We Gather:

  • Which Amazon FBA topics generate the most interest (profitable items carousel, testimonials, pricing sections)
  • How long visitors spend reading about the WoMo Program vs WoMo Program Plus+
  • Scroll depth and engagement with educational content sections
  • Payment button interactions and program comparison behavior
  • Contact form engagement patterns
  • Overall user journey from landing page to course enrollment

Functionality Cookies

Enhancement: These cookies remember your preferences for a better learning experience.

Features enabled:

  • Your cookie consent preferences
  • Form field preferences for faster contact submissions
  • Educational content viewing preferences
  • Program comparison settings

PostHog Analytics Tracking

We use PostHog (https://app.posthog.com), a privacy-focused analytics platform, to understand how potential students interact with our Amazon FBA educational content. PostHog is specifically configured for our educational business needs.

What We Track Specifically

PostHog Configuration Details:

  • Page Views: Automatic tracking using 'history_change' mode (tracks navigation without full page reloads)
  • Educational Section Views: Hero section, FBA explanation, profitable items carousel, testimonials, pricing, and FAQ engagement
  • Payment Interactions: Clicks on payment buttons for Standard and Plus+ programs, including payment method selection (Stripe/PayItMonthly)
  • Program Comparisons: How users compare WoMo Program vs WoMo Program Plus+ features
  • Scroll Depth: Engagement measurement at 25%, 50%, 75%, and 100% scroll milestones
  • Contact Form Analytics: Form start, submission, and error events (not form content)
  • Video Interactions: VSL (Video Sales Letter) play, pause, and completion tracking (when implemented)
  • Page Leave Events: Understanding when and where users exit the educational journey

Data Retention and Storage

PostHog Privacy Configuration:

  • Person Profiles: Set to 'identified_only' - we only create detailed profiles for users who explicitly identify themselves
  • Data Storage: Analytics data is stored securely on PostHog's infrastructure with EU data protection compliance
  • Data Retention: Analytics data is automatically retained for 2 years maximum, then permanently deleted
  • Anonymization: IP addresses are automatically masked to protect user privacy
  • No PII Tracking: Personal information is never included in analytics events

Managing Your Cookie Preferences

Browser Controls

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our educational platform and contact forms.

Desktop Browsers

Mobile Devices

Opt-Out Options

PostHog Analytics Opt-Out:

  • Look for the "Cookie Settings" link in our website footer
  • Toggle off analytics cookies to disable PostHog tracking
  • Your preference will be remembered for future visits
  • Essential cookies for contact forms and payments will remain active
  • Contact us at info@fbacharlotte.com to request complete data deletion

Third-Party Services

We use these trusted third-party services:

  • PostHog (app.posthog.com): Privacy-focused analytics platform for educational content optimization
  • Stripe: Secure payment processing for course enrollments (does not use tracking cookies)
  • PayItMonthly: Payment plan processing for accessible education (does not use tracking cookies)
  • Resend: Email service for contact form submissions and course communications (server-side only)

Each service has its own privacy policy and data protection measures. Links to their policies are available in our Privacy Policy.

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our educational platform, new features, or legal requirements. Significant updates will be communicated through our website, and the "Last updated" date will always reflect the most recent version.

Contact Information

If you have questions about our cookie usage or this Cookie Policy, please contact us:

Email: info@fbacharlotte.com

Mail: FBA CHARLOTTE LIMITED, Primrose House, Frodsham, WA6 0HF

Company Number: 16238657

Data Protection Inquiries: Please include "Cookie Policy" or "Data Protection" in your email subject line.

Last updated: 6 August 2025